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13 Best Instagram Highlight Ideas to Curate Your Feed Like a Pro
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Table of contents
- What are Instagram Highlights?
- How to Create a Highlight on Instagram
- Instagram Highlight Cover Concepts and Examples for Inspiration
- Five Benefits of Using Instagram Highlight Covers for a Polished Profile
- The 13 Best Instagram Highlight Ideas That Will Amaze
- Practical Tips for Curating Instagram Highlight Covers
- Wrapping Up
Instagram is a place where your profile is not just a profile but a canvas to express yourself. And if Instagram is a canvas, then highlights are the brushstrokes that make your profile truly unique.
They are the cherry on top of your Instagram experience, giving your profile a personality and making it stand out. These 'Highlights' are not just random Stories but hand-picked moments that you believe represent you the best.
They showcase your interests, experiences, products, and much more. Additionally, they offer a way for your followers to get to know you or your brand better.
In this article, we will delve into the art of Instagram Highlights. We'll learn what they are, how to create them, and most importantly, we'll explore 13 amazing Instagram highlight ideas that will transform your profile into a piece of art. Get ready to curate your feed like a pro!
What are Instagram Highlights?
Instagram highlights are like the shining stars of your Instagram profile. Imagine your Instagram Stories as shooting stars, dazzling but fleeting, lasting only for 24 hours.
However, if a story is special enough, you can permanently spot it on your profile. That's what Instagram highlights are - your best, most special Stories that you decide to keep on your profile for as long as you like.
You'll find these highlights sitting just below your bio, looking like a little round album cover. Each of them is a collection of Stories that you want your followers to see.
You can create as many highlights as you want, each focusing on a different theme, occasion, or topic. They could represent different aspects of your life, business, hobbies, or anything else you want to share.
However, why stop at just storing Stories? You can customize these highlights, give them cool covers, and make them a part of your overall Instagram aesthetic.
They can be an integral part of your Instagram identity, giving visitors an instant taste of who you are and what you're about. Stick around, and you'll learn some of the best ways to do this!
How to Create a Highlight on Instagram
Making an Instagram highlight is easy as pie! Here are step-by-step instructions to help you create your first Instagram highlight:
- Open your Instagram app and navigate to your profile page.
- Look below your bio. You'll see a '+' icon with the label 'New.' Tap on it.
- Now, you'll see a list of your previous Stories. Choose the ones you want to add to this highlight.
- Once you've selected your Stories, tap on 'Next.'
- You'll see an option to choose a title for your highlight and edit the cover. Here's your chance to make it look pretty!
- After you're done editing, tap on 'Add.' And voila, you've got your first highlight!
The fun part is that you can keep adding more Stories to your highlights even after you've created them. To do that, when you post a Story, tap on the 'Highlight' button at the bottom right. You can then choose which highlight you want to add it to.
Remember, your Instagram highlight covers can help your profile look more polished and professional. So be creative with them! I'll share some cool cover ideas in the next section.
Instagram Highlight Cover Concepts and Examples for Inspiration
Let's jump right into some fresh and creative Instagram highlight cover ideas that can inspire you! Remember, the main aim is to create an appealing visual narrative that captivates your followers and reflects your brand's identity.
- Nature-inspired: Who doesn't love the serenity of nature? Consider using icons or images inspired by natural elements, such as leaves, flowers, or waves. This can be a perfect fit for brands promoting wellness or sustainability.
- Abstract art: Abstract designs might be your best bet if you want to convey creativity and uniqueness. Use colorful and playful shapes to create a visually engaging aesthetic.
- Hand-drawn doodles: Bring a touch of personalization with hand-drawn icons or doodles. It could be anything from a coffee cup for a coffee shop brand to a sketch of a yoga pose for a fitness account.
- Illustrations: Illustrated highlight covers can create a visually appealing narrative for your Instagram profile. If you're a fashion brand, think of stylish clothing sketches.
- Simple words: Sometimes, simplicity wins. You can use text-based highlight covers with creative typography.
Five Benefits of Using Instagram Highlight Covers for a Polished Profile
There's a lot more to Instagram highlight covers than just making your profile look attractive. They serve quite a few exciting purposes. Here are some reasons why you might want to start using Instagram highlight covers:
- Create a lasting impression: Your Instagram profile is like the front window of a store. Highlights are part of the storefront display, creating a lasting first impression on potential followers or customers.
- Organize content: Instagram highlights let you neatly organize your Stories into categories. This makes it easier for followers to find and explore your content.
- Extend story life: Normally, Instagram Stories disappear after 24 hours. By adding them to a highlight, they stay on your profile until you decide to remove them.
- Brand identity: Highlight covers are an opportunity to express your brand's identity and aesthetic. You can create a cohesive look that represents your brand by choosing a consistent style for all your highlight covers.
- Highlight key content: Instagram highlights are perfect for showcasing your most valuable content. Whether it's your best product photos, customer testimonials, or behind-the-scenes footage, you can make sure it's not missed by adding it to a highlight.
The 13 Best Instagram Highlight Ideas That Will Amaze
In an era where visual storytelling reigns supreme, Instagram highlights provide an excellent canvas to showcase your brand's narrative and values. Here are 13 creative and effective highlight ideas to help your Instagram profile stand out and help you get more Instagram followers.
1. Q&A Segments
Address common questions from your audience by creating a Q&A highlight reel. This engagement-boosting method allows followers to return to your well-crafted responses whenever they need. This also provides a handy resource for new followers curious about your brand.
2. Promotional Highlights
Keep your followers informed about current sales, discounts, and brand announcements. Posting coupon codes, detailed offers, and changes in pricing ensure that your audience can easily find all the necessary information.
3. Partnerships and Collaborations
Leverage Instagram highlights to showcase your brand's collaborations with other entities. Highlight partnerships with other brands, influencers, or notable personalities in your industry.
Sharing the fruit of these collaborations, such as limited-edition products or special events, helps enhance your brand's credibility. Moreover, it gives followers a glimpse into your brand's network, demonstrating that you are part of a larger community.
4. Tutorial Highlights
Demonstrate your products in action or share guides on related topics. This not only educates customers about your offerings but also highlights their versatility and utility. Tutorials work well for complex products but can also inspire creativity with more straightforward items.
5. Product Showcases
Ensure your goods are easily discoverable by placing them in your Instagram highlights. Turn your profile into an easily navigable catalog, grouping items by type or theme for smooth exploration.
First, post product photos and details in your stories, then transfer them to highlights with engaging covers.
6. Did You Know?
Inject a sense of fun and personality into your Instagram highlights by sharing fun facts or trivia related to your brand or industry. This not only educates your audience but also engages them in a fun, light-hearted manner.
For instance, if you're a fashion brand, a Highlight could be dedicated to sharing interesting tidbits about specific fabrics or evolving fashion trends. Such an approach can make your brand more personable and engaging for your audience.
7. Testimonial Highlights
Boost your brand credibility by showcasing customer testimonials. Instagram stories filled with positive reviews and experiences add a human touch to your brand, and placing them in your highlights keeps them permanently visible.
8. Behind-the-scenes Highlights
Humanize your brand by sharing behind-the-scenes snapshots. Whether it's your team working on new products or a peek into your creative process, these stories can help establish deeper connections with your followers.
9. Event Highlights
Promote and recap events and workshops in your Instagram highlights. Showcasing important happenings keeps followers updated and reinforces your brand identity and community involvement.
10. New Launch Highlights
Keep your followers excited by highlighting new product launches. Regular updates about your latest offerings keep your followers engaged and interested in your brand.
11. Advocacy Highlights
If your brand is involved in supporting a specific cause or initiative, make sure to showcase it. This will demonstrate to your audience that your brand is more than just focused on selling products and making profits.
Not only will this position your brand in a positive light, but it will also help you connect with followers who share similar values.
12. Poll Highlights
Engage your followers by conducting polls about your brand and your products. This helps you gauge preferences while involving your audience in a fun, interactive way.
13. Inspiring Moments
Instagram highlights aren't just about advertising; they're also about inspiring your audience. Use your Highlights to share content that embodies your brand's ethos and ideals.
This could range from motivational quotes, captivating images, industry-related stories, or insightful facts.
The aim is to inspire and engage your followers, deepening their connection with your brand. For instance, if you're a fitness brand, use a Highlight to share motivational quotes and transformative fitness journeys.
Remember, every highlight is an opportunity to connect with your audience and reinforce your brand. Choose the ideas that best fit your brand identity, and make your Instagram profile a dynamic showcase of your offerings and values.
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Practical Tips for Curating Instagram Highlight Covers
Creating a captivating Instagram highlight cover can really set the tone for your brand and profile. Here are some practical tips to help you curate your Instagram Highlight covers like a pro:
- Consistency is key: To maintain a cohesive look, use similar colors, fonts, and styles across all your Highlight covers. This creates an aesthetically pleasing look that instantly attracts more views to your profile.
- Simplicity speaks volumes: When designing your cover, keep in mind that less is more. A simple, clean design can make it easier for your audience to understand what the Highlight is about. Too many elements can make the cover seem cluttered and confusing.
- Use recognizable icons or images: Since the cover image is small, it should be something recognizable and relevant to the content of the Highlight. This could be an icon, a photo, or a small piece of text.
- Keep your audience in mind: Always design with your audience in mind. The Highlight covers should reflect what your followers are interested in and what they would find useful or entertaining.
- Update regularly: Don't be afraid to update your Highlight covers as your brand evolves or as you add new content. This shows your followers that you're active and engaged.
By following these tips, you'll be able to create Instagram Highlight covers that not only look good but also resonate with your audience. Also, remember, always aim for a design that aligns with your brand and showcases your creativity.
Wrapping Up
Embarking on the Instagram journey, we've delved into the transformative power of Instagram Highlights, not just as archived stories but as engaging chapters of your unique narrative.
From minimalist chic to behind-the-scenes revelations, each Highlight becomes a key component of your vibrant digital tapestry.
As you navigate this platform, remember that your Highlights are not simply stories that have passed; they're the unfolding narrative of your Instagram journey, each painting a vivid picture of your brand's essence.
So, dive in, let your creativity run free, and marvel as your Highlights turn your Instagram presence from ordinary to extraordinary.
