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A lot of music is uploaded on Spotify, a popular music streaming platform. As a musician, learning how to promote your music on Spotify will help you share your music with a wide audience and grow your fan base.
Spotify is a digital music, podcast and video streaming service that gives you access to millions of songs and other content from artists around the world. This gives musicians an advantage as users can also browse the music collections by parameters such as artist, album or genre. In addition, they can also create, edit and share playlists.
If you are a musician, this is a huge opportunity to take advantage of the popular music streaming platform. As of February 2019, Spotify had over 200 million monthly active users, including 96 million paying subscribers. By properly promoting your music and reaching the right audience on Spotify, you increase your chances of becoming more successful in your music career. This article covers all the ways you can promote your music on Spotify.
What is the best Spotify promotion?
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Spotify's Most Streamed Artist
The most streamed artist of all time is (unsurprisingly) Drake, followed by Ed Sheeran. Bad Bunny leads among the Latin acts, while Ariana Grande is the best singer.
Spotify's Wrapped year-end campaign returns with the top artists, albums, songs, playlists and podcasts streamed by 248 million Spotify users around the world.
In addition to breaking down the most-streamed artists and songs of 2019, this year the streaming service dives back into the past decade of Spotify streaming.
Drake has remained prolific over the past decade and has been named the most-streamed artist of the decade on Spotify with over 28 billion streams. Drizzy landed for Ed Sheeran, Post Malone, Ariana Grande and Eminem.
Sheeran's "Shape Of You" is the most-streamed song of the decade with 2.3 million streams.
Promote music on Spotify
1. Have your account verified with Spotify for Artists
Spotify for Artists verification is instant when you distribute music through CD Baby.
2. Edit your Spotify profile
Add your header image, update your bio, add playlists, integrate your concert agenda, pin your artist selection to the top of your profile and there's a lot more you can do to tidy up your profile.
3. Spread your music early on Spotify
Submit your music for distribution at least 3-4 weeks before the release date to ensure you have enough time to promote it effectively.
This will also ensure that you have enough time to complete step 6 below!
4. Sign up for Show.co - FREE for CD Baby customers
Show.co is CD Baby's suite of music marketing tools used by artists like Maroon 5, Tove Lo and Oasis to build their Spotify presence. You can too, and it's free when you distribute music through CD Baby.
Just log into your CD Baby dashboard and click 'Free Marketing Tools' to get started!
5. Run a Spotify Pre-Save & Follow Campaign
Show.co's Social Unlock tool gives you two results with one click, giving your music traction early. Your fans will now follow your profile on Spotify and your upcoming music will be saved to their listen queue, so they'll be the first to hear it on your release date.
To create an effective campaign you will need:
UPC of your single
a good photo
and a catchy hook or reward
Think about why someone will click that button!
6. Submit your song to the Spotify editors
Sign up at least seven business days before the release dateRegister with Spotify for Artists and use the playlist submission tool. This step GUARANTEES placement on your followers' Release Radar playlists.
In the comments section of the submission process, tell Spotify the following:
what you do to increase the number of pre-saves and followers
Your advertising budget to grow your music on Spotify
and any other music PR, playlist, radio or video campaign you run
If you don't invest in your music, nobody will!
7. Show ads to feed streams
Show.co's ad creation tool makes it easy to run banner and audio ads both before and after release date to boost streams, song saves and Spotify followers.
Want to reach the right fans where they already listen to music like yours - on streaming platforms like Spotify and iHeart Radio, and on influential music websites like Pitchfork, RollingStone and Billboard?
8. Use Real Followers Buy Spotify Promotion Netherlands
Buy Real Followers is a top Spotify ad service because we've been in the industry for a long time and know exactly what our customers need.
We have many options to choose from when it comes to our services so that you can make the most of Spotify's algorithm and get new playlists to grow your followers.
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Getting known on Spotify
The music streaming industry continues to grow at a rapid pace and Spotify is at the forefront of streaming platforms. With millions of listeners, Spotify offers musicians the opportunity to make a career.
Spotify is a great place to promote your music, grow your fan base, expand your reach and get your music heard all over the world. However, as an unsigned artist, you may struggle to find ways to generate Spotify streams. But with Buy Real Followers you will reach your goal in no time, view the entire Spotify bundle for more Spotify Promotion Netherlands.
How do I get to a Spotify playlist?
Adding your song to a Spotify playlist can be a huge asset when introducing your music to new fans. Luckily for artists, the process is now a little easier than before. No longer do you have to search for hidden web forms, search for direct email contacts, or consult ancient runic stones to submit an upcoming release to Spotify's in-house editors for playlist review.
Spotify has announced a much more formalized and transparent playlist submission process - and you can do this directly from your Spotify for Artists account, as long as your song has already been submitted to Spotify and scheduled for release.
How to submit your new song to the Spotify playlist
1. If you already have a Spotify for Artists account, you may receive an email once your unreleased music is ready to be submitted. In the subject line, you'll see this message: "Your music needs to be released."
2. Log in to Spotify for Artists on your desktop.
3. Make sure your avatar, bio and photos are up to date. Spotify can use all of this when they start sharing your music.
4. Click "Music" in the top navigation area.
5. Click Coming Soon.
6. Select a song from the list and click Pitch a Song.
7. Fill in as much information about the number as possible. The more information, the better your chances are! Make sure to fill in your genres and culture, moods, styles, language, region and instruments...
8. And finally, do a short pitch (a few sentences). Try to describe what's interesting about the music, important artists or even details about your music marketing plan. Spotify wants to see that you also actively contribute to the success of the track.
Pretty simple right? When your song has been added to a playlist, Spotify will send you an email notification. It's also good to get used to regularly checking the Playlists tab in your Spotify for Artists account.
How does playlist pitching work on Spotify?
Submitting your song to Spotify for Artists at least seven days before its release date ensures that all your Spotify followers receive the song in their Release Radar playlist. Even if the song hasn't been added to a Spotify curated playlist.
What does that mean? If you have 50 followers, each of those followers will now have instant access to your song in their Release Radar playlist. Spotify also sends a custom email to those 50 followers who view your song and have a direct link to yousong on Spotify.
If you ask your fans to follow your Spotify artist profile, you can start building followers within Spotify, and if you have an artist website, you can embed your Spotify artist profile.
Harnessing your social media channels (Instagram, Twitter, Tiktok, etc.) can be a huge driver to grow your Spotify followers and organic streams as it helps to make a strong case for having your song included in Spotify Curated Playlists.
