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Who Has the Most Followers on Instagram and How to Increase Yours
Hello world!
March 23, 2022
Revealed: How Much Money Do Influencers Make on Instagram?
May 7, 2023
Table of contents
- The 10 Most Followed Instagram Accounts in 2023
- 1. Instagram - Followers: 632 million
- 2. Cristiano Ronaldo - Followers: 580 Million
- 3. Lionel Messi - Followers: 458 Million
- 4. Selena Gomez - Followers: 413 Million
- 5. Kylie Jenner - Followers: 388 Million
- 6. Dwayne Johnson - Followers: 377 Million
- 7. Ariana Grande - Followers: 368 Million
- 8. Kim Kardashian - Followers: 353 Million
- 9. Beyoncé - Followers: 307 Million
- 10. Khloé Kardashian - Followers: 305 Million
- Top Tips to Gain More Instagram Followers
- Final Thoughts
Did you know that over 1 billion people use Instagram every month, making it one of the most influential social media platforms worldwide? Among these users, a select group of celebrities and influencers dominate the platform, amassing millions of followers and earning jaw-dropping incomes from sponsored posts.
In this article, we'll dive into the captivating world of Instagram's top accounts, revealing the most followed individuals in 2023, including soccer stars, pop icons, and members of the Kardashian-Jenner clan.
However, that's not all - we'll also share valuable tips on how you can boost your own Instagram following organically and authentically. Drawing from various proven strategies, we've curated the ultimate guide to help you increase your followers and make your mark on this dynamic platform. So, let's dive in and uncover the secrets to Instagram success!
The 10 Most Followed Instagram Accounts in 2023
Here are the top 10 Instagram powerhouses of 2023 that have successfully captivated the hearts and minds of millions with their unique content and magnetic online presence.
1. Instagram - Followers: 632 million
Instagram's own account (@instagram) takes the crown as the most-followed account in 2023, boasting over 632 million followers. This account features a variety of creative and noteworthy users, capturing the essence of the diverse community on the platform.
From rising stars to adorable animal sensations, Instagram's official account is a vibrant showcase of the unique talents and personalities that make the platform so captivating for millions of people worldwide.
2. Cristiano Ronaldo - Followers: 580 Million
Cristiano Ronaldo (@cristiano) continues to dominate Instagram with an impressive 580 million followers as of April 2023. This renowned football superstar's appeal transcends borders, earning him the top spot as the most-followed person on the platform.
Ronaldo's massive fan following has only grown since his return to Manchester United, making him the only human to break the 500 million follower mark.
His posts, such as the one featuring both him and Messi promoting Louis Vuitton, go viral within hours, proving his incredible influence. With a staggering income of around $2.3 million per sponsored post, Ronaldo's Instagram success remains unparalleled.
3. Lionel Messi - Followers: 458 Million
Lionel Messi (@leomessi), with 458 million followers as of April 2023, is not only Cristiano Ronaldo's rival on the field but also on Instagram. The footballer from Argentina, who led his team to victory in the 2022 FIFA World Cup, has gained widespread popularity on social media.
Messi's account showcases his brand-sponsored posts and stories, featuring collaborations with major names such as Master Card, Budweiser, and Adidas. Though he's behind Ronaldo in follower count, Messi still enjoys an impressive $1.77 million per sponsored post, making him a formidable contender in the world of Instagram.
4. Selena Gomez - Followers: 413 Million
Selena Gomez (@selenagomez) has a strong Instagram presence with 413 million followers, making her the most-followed woman on the platform.
Despite being open about her cautious approach to social media, Selena's account showcases captivating photoshoots, candid moments, and behind-the-scenes glimpses into her life. More importantly, she uses her influential platform to promote mental health awareness and advocate for self-care.
Through her inspiring posts, she emphasizes the importance of maintaining mental fitness and staying informed about mental health, leaving a lasting impression on her followers.
5. Kylie Jenner - Followers: 388 Million
Kylie Jenner (@kyliejenner), the young supermodel and entrepreneur, is currently ranked fourth on the list of most-followed people on Instagram. With a whopping 388 million followers, Jenner was the first woman to break 300 million followers on the platform.
Moreover, she's the brain behind successful brands, such as Kylie Cosmetics, Kylie Skin, Kylie Swim, and Kylie Baby. She was also named the world's youngest self-made billionaire at the age of 21 by Forbes Magazine.
Collaborating with top-notch brands, such as Adidas, Calvin Klein, and BeatsXBalmain, Jenner reportedly makes around $1.8 million per post on Instagram. Although she lost her title as the most-followed woman on the platform to Selena Gomez, Kylie Jenner is a force to be reckoned with in the social media game.
6. Dwayne Johnson - Followers: 377 Million
With over 377 million followers on Instagram, Dwayne Johnson, aka The Rock (@therock), is a multi-talented personality who has left his mark in the world of wrestling, Hollywood, and even tequila.
The former WWE champ and Hollywood actor offers endless workout and lifestyle inspiration, with posts on healthy eating and living that attract a large following. As his popularity grows, so does his social media following, making him one of the most famous Insta celebs.
Johnson continues to captivate and motivate fans worldwide with his future presidential aspirations, earning his spot at number six in the most-followed Instagram accounts list.
7. Ariana Grande - Followers: 368 Million
Ariana Grande's (@arianagrande) massive Instagram following of 368 million fans keeps growing as she maintains her position among the top Instagram influencers.
As a talented Grammy-winning singer and songwriter, Ariana has given fans numerous reasons to follow her exciting journey over the years. Her Instagram feed teases what she's been up to, and fans can expect more behind-the-scenes footage and personal glimpses from this star.
Moreover, her aesthetically pleasing feed boasts of her BTSs, concerts, musical elements, and hobbies, making it an excellent spot for fans to catch up on all things Ariana.
8. Kim Kardashian - Followers: 353 Million
Kim Kardashian (@kimkardashian) is undoubtedly one of the most well-known faces on the planet, so it is no surprise to find her on the list of the most-followed Instagram accounts.
Following the conclusion of "Keeping Up with the Kardashians," Kim has continued to captivate audiences, particularly in her post-Kanye West life. She has also been an ambassador for high-end brands, such as Balenciaga, and even spoke out against their controversial ad despite her association with the brand.
With a massive social media following, a strong influence in the fashion world, and upcoming appearances on the new show, "The Kardashians," there's no doubt that we'll be seeing a lot more of Kim Kardashian in the years to come. Her 353 million followers show that this iconic figure is still at the top of her game.
9. Beyoncé - Followers: 307 Million
She's flawless, she's a queen, she's Beyoncé. As one of the most influential female vocalists of our time, Beyoncé has revolutionized the music industry with her iconic Lemonade album.
With 307 million followers on Instagram, Beyoncé's feed (@beyonce) is a glimpse into the glitz, glam, and fashion of the superstar's world. Known for giving her fans occasional intimate glimpses into her life, Queen Bey has found a way to maintain her larger-than-life superstardom while still being relatable.
Her social media presence has even earned her a whopping $1.3 million on the platform. Also, when Beyoncé deletes her Instagram or makes a change, the world notices her impact on her fans and the industry as a whole.
10. Khloé Kardashian - Followers: 305 Million
Khloé Kardashian (@khloekardashian) has earned her spot on the world's most-followed Instagram accounts list with 305 million followers. As the third Kardashian-Jenner on the list, Khloé has to defend her spot from a rapidly climbing Kendall with over 286 million followers.
Additionally, Khloé is the founder of The Good American clothing brand and has recently launched her own fashion line, which includes all-size fashion categories, making great headway in the industry.
Top Tips to Gain More Instagram Followers
Whether you're a brand looking to grow your online presence or an individual hoping to build your personal brand, having a strong following on Instagram is essential. Keep reading for some tried-and-true strategies to boost your follower count and make the most of this powerful social media platform.
- Optimize your profile: Ensure your profile is complete with a clear profile picture, an engaging bio, and a consistent username. This helps visitors understand who you are and what you're about, increasing the likelihood of them hitting that follow button.
- Share high-quality content: Your posts should be visually appealing, well-crafted, and engaging. Focus on producing content that reflects your personal or brand identity and captures the attention of your target audience.
- Use relevant hashtags: Incorporate popular and niche-specific hashtags in your posts. This will increase your content's discoverability and help you reach a wider audience.
- Engage with your audience: Respond to comments and messages, and engage with your followers' content as well. Building a strong relationship with your audience is crucial for retaining existing followers, attracting new ones, and getting more likes and comments.
- Post consistently: Establish a posting schedule and stick to it. Consistency helps you stay on your followers' radar, and they'll know when to expect new content from you.
- Collaborate with others: Partner with influencers or other users in your niche. This exposes you to their audience, potentially resulting in an increased following.
- Use Instagram Stories: Share behind-the-scenes content, polls, and questions to keep your audience engaged and foster a deeper connection with them.
- Promote your account on other platforms: Don't hesitate to share your Instagram handle on your other social media profiles, website, and email signature. Cross-promotion can help direct traffic to your Instagram account.
- Run contests and giveaways: Encourage user-generated content and engagement by hosting contests and giveaways. Additionally, this will not only excite your current followers but also attract new ones.
- Track your progress and adjust your strategy: Monitor your account's growth and engagement using Instagram Insights or other analytics tools. Use the data to refine your content strategy and continue experimenting with different tactics until you find what works best for you.
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Final Thoughts
In today's digital landscape, having a robust Instagram following can be a game-changer for individuals and businesses alike. As we've seen from the top 10 most followed Instagram accounts of 2023, a strong presence on the platform can lead to immense popularity and influence.
If you want to increase your own Instagram following, remember to optimize your profile, share high-quality content, engage with your audience, and use various growth strategies.
Ultimately, your success on Instagram is about being authentic, consistent, and open to experimenting with different tactics. By doing so, you'll not only grow your following but also create a community of engaged and loyal supporters who appreciate your unique voice and perspective.
